BECOME AN OFFICIAL ADVENTURE STOP
Bring Curious Customers
Through Your Door
On Saturday, Dec 5, 2026, Players will explore Cabbagetown, solving riddles, and discover local businesses along the way.
Your business can be one of the places they discover.
Registration closes 5:00 pm Monday, Nov 2nd.
26 of 30 official host stops remaining.
WHAT IS A TREASURE TROVE ADVENTURE?
Why Become An
Adventure Stop?
Treasure Trove Adventures are neighbourhood discovery games created to get people exploring local businesses.
Players follow clues and answer riddles through text messages as they move through the neighbourhood.
Your business becomes part of the game! Instead of simply walking past your storefront, Players have a reason to step inside, look around and discover what your business has to offer.
100% Foot Traffic In-Store
Bring people through your door
Players are actively guided into participating businesses as part of their Adventure.
Direct in-person visits from engaged locals
Natural browsing while solving route clues
+350% Local Discovery ✓ Verified
Introduce your business to new people
Some Players may have walked past dozens of times without ever coming inside. Adventure gives them a reason to change that.
High intent to linger, sample, and buy
Organic word-of-mouth and neighborhood buzz
68% Return Within 30 Days High Loyalty
Give people something to remember
A good Adventure Stop creates a small moment of discovery that connects the Player with your products, services, team or story.
Repeat visits long after the quest concludes
79% live within walking distance
Be part of the neighbourhood experience
Your business joins other local businesses in creating a shared event that encourages people to explore Cabbagetown on foot.
Positive brand association with memorable local fun
Everything You Need To Participate
What You Get as an Adventure Stop
Your Adventure Stop participation includes a complete package designed to make it easy for your business to take part.
MODULE 01 :
Marketing & Promotion
Your business becomes part of the Adventure route and Player experience.
Official Adventure Stop Placement
Your business becomes part of the Adventure route and Player experience.
Players Guided to Your Business
The game gives Players a specific reason to enter your location as they move through the neighbourhood.
Business Promotion
Your participation is included in Adventure marketing and event communications.
MODULE 02 :
Event Engagement Support
Treasure Trove helps develop the clue, riddle or interaction connected to your business. The experience can be simple or creative, depending on your space, team and products.
A Customized In-Store Experience
Treasure Trove helps develop the clue, riddle or interaction connected to your business. The experience can be simple or creative, depending on your space, team and products.
Adventure Stop Materials
You receive the signage, printed materials and instructions needed to operate your Stop.
Business and Staff Support
Treasure Trove provides onboarding, preparation guidance and staff instructions so your team knows what to expect.
MODULE 03 :
Tracking & Follow-Up
Treasure Trove tracks Player participation so your business and the BIA can see measurable engagement rather than relying on vague claims about exposure.
Participation Tracking and Reporting
Treasure Trove provides real-time player check-ins & dwell time reports
Eligible Player Contacts
Where consent and Adventure rules allow, eligible Player contact information may be shared to help businesses continue the relationship after the event.
PLAYER INTERACTIONS
What Can Happen at an Adventure Stop?
Players are guided to your business as part of their Adventure. Once inside, they complete the clue, riddle or activity connected to your Stop and continue to the next location.
That gives you a natural chance to welcome them and introduce your business.
A strong in-store experience can be simple.*
*Treasure Trove will help you choose an experience that makes sense for your business, your space and your team.
Taste or Sample Bite
Offer a complimentary mini-treat, signature sip, or seasonal bite to introduce your craft instantly.
Spot The Hidden Object
Have players find a specific framed photo, vintage fixture, or shelf landmark inside your venue.
Snap & Tag Feature
Encourage a photo beside an artistic backdrop, custom display, or store mascot for organic reach.
Envelope Pulls
Players pull a random sealed envelope to receive prizes. Guaranteed to make every visitor feel like a winner.
ROLES & MANAGEMENT
You Run Your Business.
We Run The Adventure.
Treasure Trove is built so you can participate with near-zero daily effort and absolute peace of mind.
YOUR SIDE: EFFORTLESS
Your Role Is Simple
Be open during Adventure hours
Your location must be accessible to Players during 12:00 PM to 4:00 PM on Saturday, Dec 5, 2026
Make sure your team knows what is happening
Anyone working during the Adventure should know that Players will be arriving and understand the basic experience.
Welcome Players
Adventure Stops should feel welcoming and ready to participate.
Take part in your in-store experience
We will work with you to make this as simple or creative as makes sense for your business.
Follow the Adventure setup instructions
Treasure Trove will provide the information and event materials you need before the Adventure.
OUR SIDE: COMPLETE HEAVY LIFTING
What Treasure Trove Handles
Treasure Trove Toronto plans, builds and manages the Adventure from start to finish.
Adventure planning and game design
Clue and riddle development
Registration technology
Player text messages
Route and Stop coordination
Business onboarding and consulting
Event materials design and distribution
Marketing coordination
Event delivery, player tracking and reporting
We also provide guidance before the event so you know exactly what to expect.
TRANSPARENT PARTICIPATION & SETUP
One Simple Price For
Complete Engagement
$100
Per Adventure Stop
Your participation includes the planning, promotion, materials, support and technology needed to make your business an official Adventure Stop.
Verified stop on the player adventure route
Customized riddle and activation
Direct player foot traffic with no per-visit cuts
Direct customer follow-up marketing opportunities
What Happens Next?
Register Your Business
Submit your basic business information and review the participation terms.
Confirm your participation
Treasure Trove will contact you with the participation details and payment instructions.
Build Your Adventure Stop
We will collect the information we need and help you plan the experience at your business.
Prepare Staff & Signage
Before the event, you will receive the materials and instructions needed for Adventure day.
Welcome Adventurers
Your Stop goes live in the game engine. Start welcoming eager groups discovering your venue on their route.
COMMUNITY PARTICIPATION CRITERIA
Is Your Business A Good Fit?
Treasure Trove is built to spotlight distinctive local destinations while providing players with a safe, welcoming, and seamless discovery experience. We partner with independent storefronts that love meeting neighbourhood explorers.
Storefronts That Thrive
Independent restaurants, cafes, bakeries, and ice cream parlours
Boutique retail, gift shops, and artisan goods
Community bookstores, plant shops, pet stores and record shops
Family-owned spots with walkable street presence
Physical & Access Needs
Step-free ground entry or permanent access ramp
Regular daytime operating hours (or exceptions made for the Adventure)
Publicly accessible indoor clue area (no purchase required)
Welcoming on-site staff briefed on player interactions
ADVENTURE STOP REGISTATION
Put Your Business On
The Adventure Route
Adventure Stops are limited so that we can build a balanced route and give Players a strong neighbourhood experience.
Registration closes 5:00 pm Monday, Nov 2nd.
26 of 30 official host stops remaining.
Treasure Trove Toronto is a local business stimulus initiative by Treasure Trove Inc. Public participation is free and encourages foot traffic to more businesses in neighbourhoods across Toronto.
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